About Us

Our Story

Liam & Ella is named after a father and his daughter. It began as a little family shop in Hastings, built on one simple idea: clothes that feel as good as they look. Today, thanks to customers right across New Zealand, that little shop has found a new home online.

We’re celebrating our Anniversary with 50% off everything, plus extra savings when you take more than one piece. Every piece is chosen with care, the way we’d choose for our own family.

With love from Hastings,
Liam & Ella

Why Choose Liam & Ella?

We believe our customers should feel genuinely looked after, every step of the way. That's why we offer:

• Warm, attentive customer service: Our team is always ready to help. Got a question or comment about your order? Get in touch anytime at info@liamella.com and we'll do our best to help quickly.
• Comfort you can rely on: Every piece is chosen with care, built around soft fabrics and flattering, easy-to-wear cuts. Comfort with natural style, made to last all day.
• Secure payments: We accept all major payment methods for a safe, secure checkout, so you can shop with peace of mind.

Our mission is simple: give you a shopping experience where you feel genuinely valued, with clothing chosen to meet, and hopefully exceed, what you're looking for. We'd love for you to explore our range and see what we can do for you.